435: Frame a Message That Resonates with Buyers w/ Barbara Giamanco

from Sales Strategy & Enablement by Revenue.io · host Revenue.io

In this episode, we unlock the real meaning of sales messaging - how sellers can mold and shape a message that is persuasive and productive. Barbara Giamanco, a Keynote speaker, coauthor of the great book, The New Handshake: Sales Meets Social Media, and podcaster, joins me for the second time on this episode.

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This episode is 42 minutes long.

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This episode was published on April 18, 2017.

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