#435 Revolutionizing Healthcare UX: AI, Personalization, and Design Innovation with Mary Borysova

In this episode of The CTO Show with Mehmet, we dive into the evolving landscape of healthcare UX, AI-driven personalization, and innovative design strategies with Mary Borysova, a seasoned product designer specializing in healthcare. Mary shares her insights on how AI, gamification, and behavioral design are transforming the patient experience, improving accessibility, and making health apps more engaging and effective. She also discusses the challenges of designing for diverse user groups, from Gen Z to senior citizens, and the privacy and regulatory constraints that shape digital healthcare solutions. 🚀 What You’ll Learn ✅ How AI is shaping healthcare UX and driving personalized patient experiences ✅ The role of gamification and behavioral design in keeping users engaged ✅ Challenges in designing healthcare apps for different demographics (Gen Z vs. seniors) ✅ Privacy and data security concerns in AI-powered healthcare applications ✅ Innovations in predictive analytics and digital health accessibility ✅ How AI-driven chatbots and voice assistants are revolutionizing mental health support ✅ What it takes to design for both patients and healthcare providers 🏆 About the Guest: Mary Borysova Mary has a unique business and creative approach, backed by her 7 years of design experience specifically in healthcare design, and 12 years of experience in the design and marketing of tech products. Some of the highlights of her work are: - Mary was part of the healthcare venture building studio, working on 5 products 0 To 1, one of them became a unicorn. - She designed a new AI-powered app for CVS Pharmacy (about to launch). She was leading design projects at SaaS PandaDoc, a product used by Patagonia, Panasonic, and Autodesk and 50K more business users. https://techmattersstudio.com/ https://www.linkedin.com/in/maria-borysova/ https://healthmattersandme.substack.com/ ⏳ Episode Chapters & Timestamps 🎤 [00:00] Introduction & Guest Welcome 👩‍⚕️ [02:00] Mary’s Journey in Healthcare UX & Product Design 📱 [06:30] How Healthcare UX Differs from Other Industries 🔒 [10:00] Privacy & Security Challenges in Healthcare AI 🎯 [14:30] Gamification & AI Personalization in Health Apps 🏥 [18:45] Designing for Accessibility: Seniors vs. Younger Users 🌍 [22:00] Bridging Healthcare Gaps in Underserved Communities 📊 [27:15] Predictive Analytics & AI in Healthcare Decision-Making 🧠 [30:45] AI Chatbots & the Future of Mental Health Support 🎙️ [36:00] The Future of Healthcare UX & Emerging Trends 👋 [40:30] Final Thoughts & How to Connect with Mary