437: Alex Kopilow on Content Strategy and the Mets’ Digital Evolution

In this episode, hosts Joe Favorito and Tom Richardson sit down at Mets House in Union Square with Alex Kopilow, Director of Media Partnerships for the New York Mets. Alex shares his journey from sports anchor to brand strategist, and now, team-side innovator. They discuss how the Mets are rethinking sponsored content, creating meaningful fan connections, and leveraging digital platforms like YouTube for long-form storytelling. Plus, hear how “The Pursuit” documentary on Juan Soto’s acquisition came to life, and why integration, not interruption, is the future of sports media partnerships.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.Subscribe to Alex’s Newsletter here - https://sponconsports.beehiiv.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com