437 FBF: Primal Branding with Patrick Hanlon

Today's Flash Back Friday comes from Episode 188, originally published in February 2015. Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code. Website: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future