437: Parting Cheers with CEO Michelle McGrath of the ACA

After 8 Years at the helm Michelle McGrath is switching gears Michell McGrath Michelle McGrath, CEO of the American Cider Association (ACA), reflects on her impactful leadership, the growth of the cider industry, and her next chapter. In this episode, Michelle shares insights into her journey, upcoming transitions, and the exciting plans for CiderCon 2024 in Chicago. Key Milestones at ACA Membership Growth: ACA membership has significantly increased during Michelle's tenure. CiderCon Success: The premier U.S. cider conference continues to thrive, with growing attendance and international collaborations. Sustainability Focus: Initiatives that support cider makers, orchardist/farmers and sustainability were central to ACA's strategy. What's Next for Michelle Michelle will be transitioning to Salmon Safe as Columbia Basin Program Director. This nonprofit focuses on land use practices that protect watershed health and salmon populations. Her passion for collaboration and supporting farmers continues to guide her work. Up Coming Highlights for CiderCon 2025 Chilean cider tastings and sessions on the country's apple heritage. A session on soil health by Ashley Lindsay, a pomological expert from Oregon State University. Tastings featuring Porter's Perfection cider and quince cider varieties. Networking opportunities and workshops for cider makers worldwide. A Call to Action for the Cider Community Michelle encourages more diversity and representation in cider leadership roles, especially for women. She invites anyone interested in joining the ACA board or participating in industry initiatives to step forward and work with the board of directors. Contact Info for the American Cider Association Website: https://ciderassociation.org Mentioned in this Cider Chat CiderCon2025 Promo Code –  Once you get to the registration form, towards the end of the first page you'll reach a section in the form that says "additional registration information" and there is a question: If you have a coupon, please enter code here (case-sensitive): CiderChat #xpromoteCider – Tips of the glass to the following brands! Do follow them on instagram! @lydiaapplecore Raven's Moon Craft Cider & Blue Moon Farm British Columbia Rødding – Æblets By i Salling -Denmark cider club @1000StoneFarm Vermont restaurant and cidery #ciderGoingUP campaign page Cider Gift Ideas