438. AI building your brand: dos and don'ts

Ten years ago I didn't know how having a half dozen colors in my logo would actually limit my branding options. AI can absolutely help you avoid that mistake... but it can also walk you straight into it. In this episode I'm joined once again by Courtney of Courtney Lynette Creative Co., and we're talking about AI and branding from a designer's point of view. Courtney builds websites and branding for a lot of balloon artists, so she knows exactly where this tends to go wrong.  We get into why AI is a brainstorming tool and not a finishing tool, how to train it so it stops handing you the same generic "pop" balloon template and the file type problem nobody warns you about until you try to blow your logo up for a van wrap. Courtney also explains why a logo is not a brand and how to bring AI inspiration to a professional without it being weird.  Whether you're starting from zero or your branding just feels a little stale, Courtney has some tips for what to do next. In the UGlu Hotline, hear how one listener asks for critical feedback from her customers, so the negative comments never reach Google.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets HI-FLOAT  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com Balloon Boss Summit  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  Courtney Lynette Creative Co.  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube