$438 Million Later, What Does This Faith-Tech Company Actually Do? episode artwork

EPISODE · Jul 20, 2026 · 34 MIN

$438 Million Later, What Does This Faith-Tech Company Actually Do?

from Complexified · host Institute of Religion Politics and Culture, Amanda Henderson, Iliff School of Theology

RNS reporter Bob Smietana on Gloo, the faith-tech company chasing a one-stop IT/AI solution for churches. Nearly half a billion dollars, gone, over thirteen years. That's how much a company called Gloo has lost trying to build an all-in-one digital & administrative powerhouse for what it's calling the "Faith & Flourishing Ecosystem" of American churches. A tech company that can handle email & texting, data analytics, web hosting, podcast hosting, IT infrastructure, sermon-to-social video clips, all the way to AI-generated devotionals and study guides. That's just a taste. Our guest is RNS reporter Bob Smietana, and we're asking: What happens if it works? What happens when one for-profit company, one whose SEC filings admit it might not survive the year, becomes the back office for a huge slice of American Christianity? Who holds that data? Who shapes that message? What happens if all of that data falls into the wrong hands? Check out more here: Faith-based AI company Gloo faces moment of truth after $438M in losses — Bob Smietana, July 9, 2026 Former Intel CEO Pat Gelsinger hopes Gloo can make AI a force for good — and for God — Bob Smietana, March 24, 2025 Learn more about your ad choices. Visit megaphone.fm/adchoices

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$438 Million Later, What Does This Faith-Tech Company Actually Do?

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