#439 Repeat Buyers: Understanding and Using Customer Lifetime Value (feat. Steve Shinholser)

In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving a win-win situation for both business owners and customers.