439 - Simon Morris on New Research Revealing the UK's Dwindling Brand Loyalty.

Adam Cox is joined by Simon Morris, from ServiceNow, for an insightful conversation about a recent survey that unveils a concerning trend: a significant decline in brand loyalty among the majority of Brits. Together, they delve into the reasons behind this phenomenon and explore strategies for companies to balance data security with the delivery of personalised and seamless customer experiences. Simon shares valuable insights into the anticipated evolution of consumer behaviours and expectations, shedding light on how businesses can proactively stay ahead of these changes. https://www.servicenow.com/uk/