44. AI: The Good, The Bad, and the Scary

Everyone (and their mother) is talking about it… because AI is everywhere. From people using it in their everyday lives for everything from meal planning and reading birth charts to businesses implementing it for helping with copy or generating workflows, no one seems to be immune.In today’s episode of Unfiltered, we’re dishing on our honest thoughts about it all—what excites us, what concerns us, where we think it’s headed, and the businesses we see handling integrating AI well and… not so well.Highlights:(00:00) Introduction(01:20) A wild stat about ChatGPT’s growth in the last year (03:20) The odd ways AI is getting used in spiritual communities(05:40) Environmental concerns, ethical questions, and some freaky AI trends(13:15) Why AI won’t be going anywhere and how it impacts content marketing(16:15) A business that integrated AI disastrously and a business that did it well(26:50) Why using AI without questioning or critical thinking might be a dangerous brain game (Shoutout to SociallyyBri for this fire post)(31:25) Tools & people that use AI in cool ways (shoutout Brand Bestie and Nikki @ Creative Copilot) (33:40) How AI is changing marketingWe'd love to connect with you! You can find us on Instagram: Han ⁠@itshannahreed⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice