44. Cross-Cultural Leadership with Lluís Ferré from Boonrawd Brewery

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Moving across continents, functions and industries - Why going international early is important - Learning the local culture when leading - Why rapport may be more important than hard facts  - Doing business and leading in Asia - Adaptability in complex financial and cultural situations