#44: Do Nudges Really Work? - Nudge

What this episode covers

Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Share this episode

Similar Episodes

Let’s do a Mid-Year Check-In

Jun 23, 2026 ·14m

Why the Best Leaders Treat Themselves Like Elite Athletes

Jun 17, 2026 ·5m

Let’s Get Curious

Jun 9, 2026 ·20m

The 60-Second Reset — How to Shift Your State Before It Shifts Your Team

Jun 3, 2026 ·5m

The 3D's of success in leadership - Cherie Mylordis, Founder - Next Genify

May 31, 2026 ·64m

Flourishing in a Complex World with Emiliya Zhivotovskaya

May 26, 2026 ·60m

Similar Podcasts

One Thing Today Michael Nobbs One Thing Today provides a regular nudge to remind you to live gently and to take a small daily step with your creative work. Artistic Accomplices Eric M. Scott We all could use a little creative nudge every now and then that will prod us, encourage us, and give us a shot of inspiration. Artistic Accomplices is the podcast that gives you small doses of motivation and creative encouragement as you make, create, play, and live. Join Eric Scott as he shares his thoughts on art, creativity, and learning and interviews artists, writers, educators, and more. Like the gym buddy that motivates you to hit the gym on a regular basis, Artistic Accomplices is that little voice in your ear telling you to hit the studio, or pull out the paints, or pick up the pen. The Leader's Kitbag Ben Morton The Leader’s Kitbag is a practical podcast for busy and aspiring leaders, hosted by leadership expert Ben Morton.Each episode is packed with tools, tips and tactics you can use immediately. In 5–10 minutes, you’ll get a clear insight, a simple framework or prompt, and a nudge to put it into practice.If you want actionable tools and a clearer path to leadership success, this is your kitbag for the journey. Your Morning Nudge: Breathe & Believe Kasey Crawford Kellem This brief, uplifting podcast is a perfect way to ignite your day! Each morning you will be given a breathing technique and a reminder/anchor words/mantra to help you get up and going through your day! The breaths are great tools to combat anxiety, anger management, depression and to improve focus, relaxation, and happiness. The mantra/reminder are words for you to hold on to during the day to help you cope with stress, conflict, and the day in general! Make this podcast your wake-up call each morning!! Everyone can benefit from a morning nudge!!!

Frequently Asked Questions

How long is this episode of Nudge?

This episode is 17 minutes long.

When was this Nudge episode published?

This episode was published on November 30, 2020.

What is this episode about?

Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael...

Can I download this Nudge episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.