#44. From Whole Foods To Harrods: Creating Diversity in Non-Alc Cocktails with Savyll

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLES=============SHOW QUOTES “The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!” “Availability and visibility are key in this category.”============SHOW NOTES Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind. In this talk, we cover everything from importing suspicious white powder to launching big and scaling back to the bottling disaster that left him £20,000 out of pocket with nothing to show for it.============WE CHAT ABOUT0:00 Coming up...1:34 Avnish's story9:52 Are these "mocktails"?12:48 UK / USA production17:39 The evolution of the range25:40 Wholefoods to Harrods30:42 Non-alc playbook32:08 Premiumisation in low & no35:26 Navigating diversity in low & no40:23 The importance of being seen46:57 The BBQ-Q============TRY SAVYLL* //  SAVYLL.COM  //  @SAVYLLBEVERAGECO============WE ALSO TALK ABOUT:Saphire Community GroupSeedlip Spice 94*Three Spirit Nightcap*============BEST EPISODES TO CHECK OUT NEXT#42 Behind the scenes at the world alcohol-free awards#29 The rise and rise of Mocktails with Pooja Sharma-Jones===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===🌱 Ready for real change? - https://www.lownodrinker.com/4weekreset===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.