#44 He Built the Louis Vuitton x F1 Visibility. Now He's Saying What No One Inside Luxury Will | Martin Mangez-Casey

Former Global VP of Digital Communications, Strategic Planning and Brand Experience at Louis Vuitton, Martin Mangez-Casey is the architect behind the Louis Vuitton x Formula One partnership, one of the most talked-about brand moments of the last decade. Now running strategy for one of Hollywood's most prominent family portfolios, he has the kind of distance that makes an honest diagnosis possible. And he is using it.In this episode we go deep on what luxury brands are genuinely getting wrong, what the rare few getting it right are doing differently, and why the talent crisis in this industry is far more structural than anyone inside it wants to admit. We also get into why entertainment is becoming the only operating model that matters, what Chanel's Shanghai library reveals about long-game brand thinking, and why the first 100 days of any senior leader in luxury can define everything that follows.This is one of the most candid conversations we have had on the podcast. The kind that only happens behind closed doors.Timestamps00:00 — Introduction: luxury's identity crisis and the "fashiontainment" shift01:50 — Martin Casey: career path and following curiosity03:45 — Behind the scenes: how LVMH x Formula One actually happened08:00 — Why brands fail in sport partnerships and the green light mistake13:30 — Creating culture vs. renting attention15:20 — Chanel's Shanghai library and why it is smarter than a boutique16:20 — ASAP Rocky, Chanel, and what the backlash really revealed19:30 — Entertainment as the new operating model: Drive to Survive and 22 Montaigne24:45 — Brand purpose: what Louis Vuitton got right and where others are lost28:00 — The Chanel crossbody bag and wearing female freedom without knowing it30:25 — Why luxury Maisons keep losing the talent they most want34:00 — The playground problem: cross-industry hiring and why it keeps failing43:50 — Hollywood family portfolios: speed, directness, and no fake calendar blocks47:55 — Rapid fire: greed, speed, lack of serviceIf this conversation gave you something to think about, subscribe and follow the podcast on YouTube, Spotify, and Apple Podcasts.Follow us on :⁠⁠⁠Substack →⁠ https://beyondluxury.substack.com/Editorial Instagram → https://www.instagram.com/beyondluxury.media/ Podcast Instagram →⁠ https://www.instagram.com/beyondluxury.podcast/Carlota's Instagram →⁠ https://www.instagram.com/carlotarodben/Podcast Tiktok →⁠ https://www.tiktok.com/@beyondluxury.podcast Beyond Luxury LinkedIn →⁠⁠⁠ ⁠https://www.linkedin.com/company/beyondluxurygroup/⁠Carlota's LinkedIn → ⁠https://www.linkedin.com/in/carlotarodben/⁠Website →⁠ https://beyondluxury.group/LinkTree →⁠ https://linktr.ee/beyondluxury.groupShopMy →⁠ https://shopmy.us/carlotarodben/my-latest-findsGet Your Books: Beauty As It Is →⁠ https://www.amazon.com/gp/aw/d/164137313X/ref=tmm_pap_swatch_0Beyond Luxury: The Promise of Emotion →⁠ https://www.amazon.com/Beyond-Luxury-Promise-Carlota-Rodben-ebook/dp/B0CJ2WBMWP⁠Beyond Luxury Group⁠ is a strategic advisory and new media group, guiding leaders towards the future of luxury and beyond.We work with top fashion/accessories, beauty/wellness, and hospitality/longevity brands to accelerate meaningful, future-proof growth. Get in touch to find out how we can support your business.⁠Carlota Rodben⁠ is CEO and Founder of⁠ Beyond Luxury Group⁠, best-selling author, former Head of Innovation at Chanel, and host of the⁠ Beyond Luxury⁠ Podcast, ranked top 10% globally on Spotify podcasts.