EPISODE · May 13, 2025 · 24 MIN
#44 | How I stopped undercharging and DOUBLED MY INCOME by attracting my IDEAL clients
from The Art of Lost and Found with Brooke Estin · host Brooke Estin | Creative Amplifier
Do you feel overwhelmed with your entrepreneurial journey? Have you really looked into what type of clients you're attracting? For many years, I worked with clients that saw my services as an expense, and would not value if I overdelivered or the experience I created. I felt burnt out and undervalued. But then I decided to raise my prices, to work on attracting the right type of client. Someone who would see what I brought to the table as an investment, not as an expense. I changed and improved my systems. And now, years later, I can tell that even if I take on less clients, I make more money than before. I am the owner of my own time and can really say that I feel freedom. ✨ Ready to design your dream life and build a business that lets you actually live? I'm Brooke Estin — former Silicon Valley strategist turned 6-figure founder. I help ambitious women and creatives create purpose-driven businesses aligned with their values, vision, and joy.🌍 Explore more at https://brookeestin.com/👇 RESOURCES FOR YOUR BIZ JOURNEY💌 Join my newsletter (& even more freebies!): https://brookeestin.com/free🧠 Life Design Coaching: https://brookeestin.com/coaching🎨 Brand Therapy: https://brookeestin.com/brand-therapy #businesscoaching #personaldevelopment #growthmindset #mindset #selflove #personalgrowth #businessgrowth #businesstips #businesssuccess #womeninbusiness #womenempowerment #lifedesign #lifedesigncoach #entrepreneur--TIMESTAMPS: 00:00 Welcome to the Art of Lost and Found!06:31 I felt misaligned and completely disconnected09:23 How everything was out of control12:12 How I work smarter, not harder 16:47 Integrity and Freedom 20:00 Shifting the focus, brought the right time of client
What this episode covers
Do you feel overwhelmed with your entrepreneurial journey? Have you really looked into what type of clients you're attracting? For many years, I worked with clients that saw my services as an expense, and would not value if I overdelivered or the experience I created. I felt burnt out and undervalued. But then I decided to raise my prices, to work on attracting the right type of client. Someone who would see what I brought to the table as an investment, not as an expense. I changed and improved my systems. And now, years later, I can tell that even if I take on less clients, I make more money than before. I am the owner of my own time and can really say that I feel freedom. ✨ Ready to design your dream life and build a business that lets you actually live? I'm Brooke Estin — former Silicon Valley strategist turned 6-figure founder. I help ambitious women and creatives create purpose-driven businesses aligned with their values, vision, and joy.🌍 Explore more at https://brookeestin.com/👇 RESOURCES FOR YOUR BIZ JOURNEY💌 Join my newsletter (& even more freebies!): https://brookeestin.com/free🧠 Life Design Coaching: https://brookeestin.com/coaching🎨 Brand Therapy: https://brookeestin.com/brand-therapy #businesscoaching #personaldevelopment #growthmindset #mindset #selflove #personalgrowth #businessgrowth #businesstips #businesssuccess #womeninbusiness #womenempowerment #lifedesign #lifedesigncoach #entrepreneur--TIMESTAMPS: 00:00 Welcome to the Art of Lost and Found!06:31 I felt misaligned and completely disconnected09:23 How everything was out of control12:12 How I work smarter, not harder 16:47 Integrity and Freedom 20:00 Shifting the focus, brought the right time of client
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#44 | How I stopped undercharging and DOUBLED MY INCOME by attracting my IDEAL clients
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