44: How to have a HUGE Mother's Day (start now!)

Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance. In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer’s market, run a farm stand, or partner with local businesses, these tips will help you make the most of the biggest floral holiday of the year. What You’ll Learn in This Episode: Why Mother’s Day is a must-focus event for flower farmers The different ways we sell our flowers over Mother’s Day weekend How to mitigate risks (like bad weather) by diversifying your sales outlets The power of pre-orders and how they boost revenue How to market your flowers effectively—starting now Why pricing strategy matters and how to structure different price points The importance of building your email list during this high-traffic weekend How to collaborate with other local businesses to increase exposure and sales Planning now for next year’s Mother’s Day to ensure long-term success Mother’s Day has the potential to be a game-changer for your flower farm—but the key is getting ahead of it! I hope this episode gives you the motivation and tools you need to make it a success.   Did you enjoy this episode? Please leave a review on Apple or Spotify.Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com