🌴44. How to (legally) make $$$ off someone else’s idea

Not all great business ideas start from scratch—some of the smartest entrepreneurs simply bolt onto existing products and services to create something even better. Think about Jibbitz (the Crocs charms that sold for $10M) or the countless AirPods cases and accessories that piggyback off Apple’s products.In this episode, I explore the power of piggyback innovation (also called derivative innovation), sharing examples of people who’ve turned small, complementary ideas into massive businesses. From my own Apple AirTag keyring gift to the genius of a Melbourne hotel using Uber Eats to elevate its guest experience, we’ll uncover how small tweaks can lead to big wins.Could your next big idea already be sitting inside a product you use daily?What You’ll Learn in This Episode:✅ How a stay-at-home mum turned Crocs charms into a $10M business✅ Why innovation isn’t always about creating something new—but improving what already exists✅ Examples of everyday products and services that have spawned billion-dollar bolt-on businesses✅ A surprising Amazon discovery that made me rethink my own product strategy✅ How a boutique hotel in Melbourne piggybacked off Uber Eats to enhance customer experienceListener Prompts:🔹 What’s a product you use every day that could be improved with a simple add-on?🔹 Can you think of a trend or product that lacks a secondary market—but should have one?🔹 What’s something you’ve hacked together for yourself that others might pay for?Pre-order my new book WORK FAME and get featured on the Wall of Work FameSign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comLet's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.