44. How To Take Advantage of the Brand Metrics Console on Amazon Advertising

This week we are discussing how to take advantage of the brand metrics console on Amazon advertising. Starting with the basics: What is the brand metrics console and where can you find it on the Amazon Ads platform? Is this only available for PPC or also DSP ads? What key metrics are easy to find here? When would a seller be likely to find this area of the platform most useful? Into the detail: What are the key indicators on the brand metrics console that help to identify areas of brand reach and where you can strengthen or improve this? How does the brand metrics console support you as an advertiser in identifying opportunities for subscribe and save or other offers What features are there available in the console that are useful and what part of the funnel are they useful for targeting? How can the awareness index help with brand strategies and approaches? Why would I want to use this tool as it says it is in beta? Is it reliable and safe to use? Or would I just be wasting time and money on this? How does this tool help with the efficiency and effectiveness of my ads? What else do I need to know about this? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.