44. Johnnie White, CEO of ASA, on Expanding Membership, Promoting Public Awareness and Hybrid Meetings

How do you expand the definition of membership so your association can grow? How do you promote your profession and designations to highlight your members’ professionalism?In this episode of Associations Thrive, host Joanna Pineda interviews Johnnie White, CEO of ASA, a professional society for appraisers. Johnnie introduces ASA, talks about his journey to becoming CEO, and then discusses the changes he’s shepherding at ASA to grow the association. Johnnie discusses:The different types of appraisers and why ASA designations are so importantThe new member types at ASA that are meant to welcome other professionals in the industryASA Difference, an initiative to make the public more aware of the appraisal professionASA Connect, the new ASA community that allows members to connect with other members in their category or industryASA’s hybrid event strategy that is in response to members demanding both in person and virtual eventsReferences:ASA websiteASA Difference toolkit for members