#44 Measuring and Improving Sales Productivity - with Laura Fu, Head of Revenue Operations & Strategy at DevRev

Laura Fu, Head of Revenue Operations at DevRev, discusses her journey from the field to the back office, the intricacies of sales productivity, and the importance of leadership in driving team performance. Laura shares her insights on how to effectively manage and improve sales teams, emphasizing the role of rigorous processes and continuous learning.   We cover: Transitioning from sales to RevOps Defining and measuring sales productivity Strategies for moving reps through performance buckets The critical role of leadership in sales success Importance of research and preparation in sales meetings Laura Fu on LinkedIn: https://www.linkedin.com/in/laurafu/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer Philipp on LinkedIn: https://www.linkedin.com/in/janiszech Weflow: https://www.getweflow.com   Chapters: (00:00:00) Introduction (00:01:17) Laura's Background and Career Journey (00:07:31) Defining Sales Productivity (00:14:39) Strategies for Enhancing Sales Performance (00:19:06) The Role of Leadership in Sales (00:24:00) Research and Preparation for Success (00:35:30) Final Thoughts and Advice