44% of global eCommerce is owned by 4 Chinese companies

58% of global e-commerce is concentrated in just six companies. And just four Chinese companies account for almost half of global digital sales. Global e-commerce reached $3.4 trillion last year, according to a new report from Activate Consulting. Thousands of brands and retailers divvy up just 37% share of that, while six giants who are mostly Chinese companies vacuum up more than half of the pie.  The Forbes story for this episode is here: https://www.forbes.com/sites/johnkoetsier/2020/10/21/44-of-global-ecommerce-is-owned-by-4-chinese-companies/