44: Process Party Part 6 - Furniture Education

It's time for our next Process Party, Hotties! We've talked about how important furniture sales are to generating revenue, and the first thing you need to do is learn the differences in quality and value. This week we help you get an introductory course. Because you've got to educate yourself before you can educate your clients!Questions/comments? Email us at [email protected] RebeccaInstagram + Website Follow ShaunInstagram + WebsiteStuff they mentioned:Rebecca's been frustrated by reinventing her remodeling proposals in DubsadoShaun apparently undersold Poldark to Rebecca and now she's hookedCheck out Rebecca's Instagram highlights for her Lake Tahoe projectIs Poldark better than Downton Abbey?Shaun wasn't a fan of the Stranger Things Drive Into ExperienceIf you're looking for a great Summery or brunch vibe, listen to the Spotify playlist by PalihouseCheck out Palisociety online for design inspiration tooAvoiding throwing around words like high-end and low-end until we've developed a spectrum of products we're referencingNoir is a trade vendor who discloses a lot of material variation and embraces imperfectionFind out how the products you're specifying are madeA textile design course can really help you learn a lot about fabricsShaun learned a lot during his internship from Kathryn Ireland and her textile lineUnderstanding how wood is cut to understand pricing and qualityLearning the difference between partial overlay, full overlay, and inset cabinetryCabinetry can be value engineeredRebecca and Shaun debate talking to a cabinet maker or a cabinet showroom to learn moreWe talk about different upholstery qualities like fillers, pattern matches, and solid wood framesShade alert: Restoration Hardware sofas aren't always worth their priceExpensive doesn't always mean qualityYour job is to educate clients on what quality furnishings look like and how they're madeEneia White talked about matching your client's inspiration with their budget in her Episode 38Homeowners go into sticker shock on window treatmentsDon't try to come for us saying your store bought window treatments are just as good as custom treatmentsAs designers we need to remove our money mindset from our client's money mindsetPrice is only a factor in the absence of value, sell your clients on value that sets your proposed products apartDon't be afraid to be humble and admit what you don't know