#44 Protect and Monetize Your Creative Work with IP and Marketing Law Attorney Sharon Toerek

In this insightful interview, Sharon Toerek, a marketing and intellectual property attorney, shares guidance on protecting creative work, understanding intellectual property, and navigating the complexities of AI-generated content. Perfect for creative agency owners, brand leaders, and entrepreneurs looking to safeguard their innovations and monetize their IP effectively. Topics covered:Introduction to Intellectual Property and Its Importance Understanding Different Types of Intellectual Property The Role of Contracts in Protecting IP Ownership vs. Licensing: Key Considerations Navigating Client Relationships and Contracts The Importance of Clear Communication in ContractsMonetizing Creative Work: Ownership vs. Licensing Decisions The Lifelong Commitment to IP Protection Real-World Examples of IP Challenges The Impact of AI on Intellectual PropertyNavigating Copyright in the Age of AI The Complexities of Liability and ResponsibilityThe Intersection of AI and Creative Work Ethical Considerations in AI UsageThe Future of AI Legislation and Copyright Guest Information: Sharon Toerek, Legal and Creativewww.legalandcreative.com linkedin.com/in/sharontoerek X: @SharonToerek IG: @sltoerek The Innovative Agency Podcast: https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902