#44 | The 6 Beliefs That Block You From Charging Premium Prices

As we step into 2026, one thing becomes impossible to ignore. The biggest thing holding entrepreneurs back from charging premium prices is not strategy, not the market, not even their offer. It’s their mindset.In this episode, Maddy dives into the real, often unspoken mental blocks she sees every day while mentoring entrepreneurs, including experienced business owners running large companies. The invisible beliefs that quietly sabotage growth, confidence, and pricing decisions, especially when moving toward premium or luxury markets.In this podcast, we unpack the 6 most common limiting beliefs that block entrepreneurs from charging premium prices:If I raise my prices, I’ll lose clientsI’m not good enough yetNo one would ever pay that much for what I doI don’t belong in that worldIf I charge more, I’ll be expected to be perfectIf I charge premium, I’ll have to be “on” all the timeThese beliefs rarely show up alone. They are connected, deeply rooted, and incredibly powerful. And until they are addressed, no strategy will ever fully work.This episode is a mindset reset for entrepreneurs who want to move upmarket without fear, stop self-sabotaging, and understand why premium positioning is not about risk, but about alignment and clarity.If you want to go further and be supported in this transition, you can apply for our mentoring program here:👉 www.cocospark.com/workwithusListen until the end for a small behind-the-scenes update on what’s coming next at Coco Spark.