#44 - The Value/ROI of Immersive for Brands w/ Andrew Klein from Publicis

Ready to discover how leading brands like Lunchables, MasterCard, and Sephora are pioneering immersive marketing experiences? In this episode of the Metavertising Podcast, host Ely Santos sits down with Andrew Klein, SVP of Creative Technology at Publicis Media, to explore the cutting edge of AI-driven advertising, 3D content, and multiverse activations. Andrew shares his decade-plus experience at the forefront of digital innovation, revealing how brands can leverage emerging tech—like Roblox, Fortnite, Apple Vision Pro, and augmented reality—to captivate audiences and spark meaningful connections. From creating interactive, family-friendly AR campaigns for Lunchables to developing a fully immersive “Sephora Universe,” Andrew breaks down the core ingredients of building seamless, engaging virtual experiences. You’ll hear how Publicis Media’s unique “creator-meets-strategist” approach helps clients integrate 3D assets, NFT rewards, and AI chatbots—without overwhelming users with buzzwords. Andrew also tackles the importance of constructing 3D pipelines, shares tips for reducing friction, and highlights how Gen Z and Gen A are redefining brand engagement inside digital worlds. If you’re curious about the rise of Web3 marketing, the potential of GenAI to turbocharge creative ideation, and the strategic steps to future-proof your brand in the rapidly evolving metaverse, this conversation is a must-listen. Join Ely and Andrew for a deep dive into next-gen marketing—and learn how to transform your products, campaigns, and brand storytelling with immersive technology. Follow Andrew Klein: LinkedIn: Andrew Klein Connect with Host Ely Santos: LinkedIn: Ely Santos Tune in now to equip your brand with the insights it needs to thrive in the intersection of marketing, tech, and endless virtual possibilities!