44 – This Is Marketing by Seth Godin (Book Summary for Educators Who Hate Marketing)

Most educators think marketing means advertising, promoting, or "selling yourself." And if you've ever felt that resistance rise in your chest at the thought of doing marketing, you're not alone. In this episode, we break down our biggest takeaways from Seth Godin's bestselling book This Is Marketing and explore why educators are actually uniquely positioned to thrive in this new era of marketing. If marketing is the act of making change happen, then teachers and leaders have been marketers their entire careers. We unpack five powerful ideas from the book, including serving the smallest viable market, why authenticity isn't the goal, and how culture is strategy, and connect each one directly to the strengths educators already have. Along the way, we share the moment our own relationship with marketing shifted, and why building community changed everything for us. If you've ever thought, "I just don't want to do marketing," this conversation will reframe it entirely and leave you with practical action steps you can use right away in your consulting or leadership work. Join our email community for deeper reframes, practical tools, and behind-the-scenes thinking on building a values-aligned education business: 👉 Join the mailing list: https://www.unleashyes.org/email-list-opt-in And if you'd like to read This Is Marketing by Seth Godin for yourself, you can find it here:📖 Get the book: https://www.indigo.ca/en-ca/this-is-marketing-you-cant-be-seen-until-you-learn-to-see/9780525540830.html If this episode resonates, make sure you're following the podcast so you don't miss what's next. Connect with Tom & Nat: >> Follow Tom on Linkedin >> Follow Nat on Linkedin >> Follow @unleashyes on Instagram >> email [email protected]