44: What is podcast guesting and why it's a good strategy?

Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests. What’s in it for the guests? In other words, why is guesting on podcasts a good strategy? To discuss that topic, Jennifer Mancusi is joined by Jessica Rhodes, founder of Interview Connections, which helps business leaders find the right podcasts to be a guest on. Let’s demystify marketing together. Join us. Learn more about Interview Connections: https://interviewconnections.com "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io