440: Category Pirates!

from The Selling Show · host David Newman

Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design. He's been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive). Chris talks about everything category design, mistakes to avoid, finding your audience, and much more!

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This episode was published on October 10, 2024.

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