440. Does Advertising Actually Work? (Part 1: TV)

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

Episode 440 of the Freakonomics Radio podcast, hosted by Freakonomics Radio + Stitcher, titled "440. Does Advertising Actually Work? (Part 1: TV)" was published on November 19, 2020 and runs 37 minutes.

November 19, 2020 ·37m · Freakonomics Radio

Summary

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

Episode Description