440. Storytelling for Good (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE

It’s no secret that we believe in the power of storytelling to do more good in the world. We’re wrapping up our Storytelling for Good Friday series with more of the most frequently asked questions we get about marketing from folks in our community. We’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍💡LearnMindsets needed for storytellingHow to incorporate storytelling into your orgs everyday operationsThe importance of building your storybankEpisode HighlightsEvolution of storytelling in the sector (1:40)#AMA Question 1: “How do you prep for interviews? How do you get people to go deeper?” (4:30)#AMA Question 2: “How do I balance what my ED/Board expects with what the storyteller expects?” (15:00)Case Study (20:00)Storytelling for Good: We Are For Good Premium Course (24:00)For more information + episode details visit: weareforgood.com/episode/440.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter