441. Does Advertising Actually Work? (Part 2: Digital)
Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
Episode 441 of the Freakonomics Radio podcast, hosted by Freakonomics Radio + Stitcher, titled "441. Does Advertising Actually Work? (Part 2: Digital)" was published on November 26, 2020 and runs 48 minutes.
November 26, 2020 ·48m · Freakonomics Radio
Summary
Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
Episode Description
Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
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