442: McDonald's Grabs AI Startup Dynamic Yield

Episode 442 of the eCommerce Minute podcast, hosted by eCommerce Minute, titled "442: McDonald's Grabs AI Startup Dynamic Yield" was published on April 8, 2019 and runs 7 minutes.

April 8, 2019 ·7m · eCommerce Minute

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Summary

McDonald's corporation recently announced its biggest acquisition in 20 years with the 300 million dollar purhcase of Dynamic Yield Ltd., Dynamic Yield is a startup that provides retailers with algorithmically driven “decision logic” technology and allows McDonald's to better personalize menus.

Episode Description

McDonald's corporation recently announced its biggest acquisition in 20 years with the 300 million dollar purhcase of Dynamic Yield Ltd.,

Dynamic Yield is a startup that provides retailers with algorithmically driven “decision logic” technology and allows McDonald's to better personalize menus.

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