442: Things don't get better- You get better with Jeni Britten Bauer

In this episode with Jeni Britten Bauer, we discuss: Your name being more than just letters and sounds; your know is your reputation.  Don't take no for an answer. Keep trying. How Jeni got her start making Ice Cream. Starting small.  Collaborating with your community and cross branding products.  Continuous improvement. Why you need to be consistent to develop loyalty.   Hand picking the people you want on your team.  How trusting in others leads to them rising to the occasion. Diversify with retail if possible.  Small local community markets serving as incubators. Understanding that your business is able the food; its all about the people.  The influence of mail order. The benefits of growing slowly and not taking outside investment.  Have great communication skills.  Jeni Britten Bauer has been making ice creams professionally for two decades. The first Jeni's Splendid Ice Creams opened in 2002. Her ahead-of-the-trend vision—using whole ingredients and dairy from grass-pastured cows—coupled with inspired flavors sparked the artisan ice cream movement more than a decade before it would become a top food trend. Jeni is a James Beard Award-winning author of two cookbooks and has been recognized by Fast Company as one of the most creative people in business.