443: Being Serious About Business with Kerri-Ann Griffith

How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it's about connecting at an emotional level with a client's needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets. Main topics Boutique style business Referring out requests Handling emergencies Bringing value to your clients Main takeaway: You run a serious business, so make sure potential clients are serious about working with you. About our guest: Kerri-Ann Griffith is the proud owner of Nashville Kitty Sitter, a premium pet-sitting service that specializes in providing top-notch care to cats. Before starting her own business, Kerri-Ann spent 11 years as a full-time singer on Broadway and toured extensively throughout the country. Though she now focuses her attention on caring for cats, Kerri-Ann still sings from time to time and is highly regarded in the music industry. Despite her demanding career in music, Kerri-Ann always had a deep love for animals, especially cats. She rescued two female cats, Jaeda and October, who have become her constant companions. Jaeda is a playful and inquisitive tabby with a unique personality, while October is a sweet and affectionate tabico (tabby and calico mix) who Kerri-Ann rescued from a car in her apartment's parking garage. Kerri-Ann's love for her cats is evident in the way she cares for them, and she extends that same level of care to every cat she looks after through her pet sitting business. She understands that cats are unique creatures that require specialized care, and she takes great pride in ensuring that every cat she cares for is happy, healthy, and comfortable. When she's not caring for cats, Kerri-Ann enjoys spending time outdoors, exploring the beautiful Tennessee countryside. She is also an active volunteer at local animal shelters and rescues, where she works tirelessly to help cats find loving homes. With her extensive experience in the entertainment industry, her passion for animals, and her dedication to providing exceptional care, Kerri-Ann Griffith is a truly remarkable individual. Her clients trust her implicitly with their furry friends, knowing that she will always provide the very best care. Link: https://nashvillekittysitter.com https://www.instagram.com/nashvillekittysitter https://www.facebook.com/nashvillekittysitter/ [email protected] Buy PSC Merch Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months   Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days