444: Book TV Food Segments to Target New Audiences and Expand Your Brand with Jessie-Sierra Ross

In episode 444, Jessie-Sierra Ross teaches us how to book TV food segments and why this will help us grow our audience and expand our brand. Jessie-Sierra Ross is a former professional ballerina turned food blogger and home entertaining specialist. A self-taught cook and food stylist from Boston, Jessie is the personality behind her blog, Straight to the Hips, Baby. Known for her step-by-step recipes, easy elegance, and light and bright photography style. Working alongside her photographer husband, Jessie creates food and drink recipes for her blog, and features in magazines, as well as on TV, via cooking segments on NBC, PBS, and BloomTV Network. Jessie-Sierra is currently working on her latest creative project, a floral-inspired cookbook with Schiffer Publishing. In this episode, you'll learn everything about appearing on TV to share your recipes as a food blogger, including how to find a producer and how to best prepare for your appearance on live TV. - Why is getting on TV important for food bloggers? - TV provides exposure to more diverse audiences. - Which stations should you aim to feature on? - What should you ask the producer before stepping into the studio? - What makes a great TV recipe? - Tips to prepare for your appearance. - How to chat on camera. - How to leverage your appearances for more work. Connect with Jessie-Sierra Ross Website | Instagram