444 FBF: How to Properly Heat Map with Brian Gruber

Today's Flash Back Friday comes from Episode 194, originally published in April 2015. Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product. Key Takeaways:  2:14 – Heat mapping can show you which pages are the most visited and which ones are not. 3:13 – A poll is a quick question that can help you find out what your customer is thinking. 5:47 – Brian explains how the privacy of their product works. 7:56 – Brian explains more about different types of heat mapping.  11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website. 13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms. 15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions.  16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email. Mentioned in this episode:   www.LuckyOrange.com