445: Never undervaluing regulars with Shane Anderson

  In this episode with Shane Anderson, we discuss: Having a "just do it" mentality. Mission driven operations. Letting your intentions be known. Being a part of your community to create opportunities. Existing to create change. Charging enough for your product or service. Constantly evolving and getting better. Taking items off your menu if they're under performing or require too much manpower to support. Using a mobile units to test markets Never under valuing your customers. In 2011 Shane Anderson opened Ghostlight Coffee. Six years later they launched the #GhostTruck, their mobile coffee house. On top of this, Shane's wife, Lezley is in the process of planning a new start-up to develop curriculum and provide training in Ohios emerging Medical Marijuanna industy. The couple also owns Little City Love, an online and wholesale greeting card and home goods company. Show notes… Favorite Success Quote or Mantra. "Just do it." Today's Sponsor   Gusto-  "The best payroll, benefits, and HR for the small business owner." It is time to let Gusto do the heavy lifting. Sign up today, and once you run your first payroll you'll get 3 months FREE on Gusto. Click Here to get started   bentobox- Bring your restaurant's hospitality online with BentoBox. Get in touch to learn more and save up to $1500 on initial setup when you mention Restaurant Unstoppable. Click Here to get started   Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Just-do-it-tiveness . What is your biggest weakness? Paperwork. What's one question you ask or thing you look for during an interview? Ask, what it is they love about their favorite brand and then ask how they can apply that to our brand." What's a current challenge? How are you dealing with it? Paperwork. Share one code of conduct or behavior you teach your team. Don't underestimate the power of being nice. The power of not being pretencious What's one book we must read to become a better person or restaurant owner? GET THIS BOOK FOR FREE AT AUDIBLE.COM  Anything Malcolm Gladwell The Tipping Point: How Little Things Can Make a Big Difference Share an online resource or tool. What's one piece of technology you've adopted in your restaurant and how has it influence operations? Shoeboxed Soundtrack Your Brand If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Work hard. enjoy it Surround yourself with people you love. Contact Info www.GhostLightCoffee.com [email protected]   Thanks for Listening! Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Shane Anderson for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!