446. Evolved Digital Strategy Panel: How to Foster Connections and Drive Impact Using Digital Strategies - Carolina Garcia Jayaram, Eric Ressler, Nick Lynch and Sarah Adolphson

Join this panel of modern impact thinkers as we explore how to build evolved methods to grow the digital influence of your organization. We’re diving into marketing and branding, working with influencers, flexing content in various mediums and platforms, leveraging the power of media to build digital community, and helping nonprofits look to the horizon for evolved methods to grow their digital influence. This is the panel you’ve been waiting for to get your mission’s story out in the wild.Today’s GuestsSarah Adolphson, Co-CEO, Artemis AgencyCarolina Garcia Jayaram, Executive Director, The Elevate Prize FoundationEric Ressler, Founder, Design by CosmicNick Lynch, Co-Founder and CEO, Collidescope.ioEPISODE HIGHLIGHTSWhat is the attention economy? (2:50)How social media is democratizing impact. (5:00)Marketing is mission and mission manifested. (7:45)The power of turning marketing into action (9:00)Ways marketing can drive impact 12:35Shifts the sector needs to embrace these digital strategies (17:05)How to identify win-win partnerships (27:00)Influencer Marketing (29:30)One Good Thing (34:10)Eric: We need to fund this work and this work needs to be part of our core strategy for the organization.Carolina: Don't focus so much on the media part of this focus more on developing your story.Sarah: Trust the artists.Nick: You have to start with the story.For more information + episode details visit: weareforgood.com/episode/446.About our Sponsor: Foster AvenueAs a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.Learn more today at www.fosteravenue.com/goodJoin us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter