446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite

from Destination Marketing Podcast · host Brand Revolt

Adam sits down with Lance Fite, VP of Sports at Visit Mesa, to unpack how sports tourism became Mesa's biggest tourism driver, booking 60,000–80,000 room nights a year. Lance shares his path from pro basketball to DMO leadership, the story behind Arizona Athletic Grounds (a 280-acre sports complex years in the making), and why youth sports keep the lights on between marquee events. Adam opens with a monologue on why DMOs are hiring for the wrong things in the AI era. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

Episode metadata supplied by the publisher feed · Published Jul 21, 2026

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446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite

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