447: Books as Your #1 Sales Tool

from The Selling Show · host David Newman

Sylvia Melena is the Founder & Principal of Melena Consulting Group, a company specializing in leadership and organizational development and business book writing and publishing. Sylvia is a two-time international award-winning and best-selling leadership author, the former Vice President of the San Diego Book Awards Association, and a four-time marketing judge for the National Association of Hispanic Publications' José Martí Awards. Sylvia shares some tips on leveraging your books as a sales tool, seeking mentorship, transition to entrepreneurialism, and much more!

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This episode was published on November 28, 2024.

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