447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett

Meet Cameron. This digital marketer and fundraiser helps hundreds of nonprofits fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧Today’s GuestCameron Bartlett, Digital Marketer for NonprofitsEpisode HighlightsCameron’s story and journey to where he is today (2:00)Creating a compelling donor journey (7:00)The mile markers throughout a donor journey (8:20)Examples of content your organization can create today (15:00)Cameron’s experience with IJM and their viral video campaign (20:00)Cameron’s advice for organizations with limited digital marketing budgets (27:00)A powerful moment of philanthropy in Cameron’s life (35:00)Cameron’s One Good Thing: Find a celebration post. (41:00)For more information + episode details visit: weareforgood.com/episode/447.About our Sponsor: Foster AvenueAs a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.Learn more today at www.fosteravenue.com/good//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter