447 YONDER DESIGN: Finding a Proper Creative Balance

Andy welcomes two guests to the podcast today - Julie and Chris Neubauer, the founders of Yonder Design! Yonder Design is a boutique graphic design firm which specializes in branding for social and corporate events. Their specialty lies in creating unique and highly tactile pieces that combine a variety of materials and production methods which includes save-the-dates, invitations, websites, large signs, menus, collateral, and gift boxes. Julie and Chris each share a little bit about their backgrounds with us, such as how they got started in this industry and how they met each other.  They also address what it's like to be a married couple and business partners at the same time and whether or not that requires setting any boundaries with one another, what the creation process is like and how they come up with ideas, why they had to downsize their team especially during COVID, and so much more. They also offer up some tips for creatives to foster the best possible relationship with their clients. This conversation is full of so much information, and Andy not only really appreciates Julie's and Chris's time but also really hopes that you find the interview useful and interesting. If so, then he would also appreciate it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it!   This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:00] – Today's sponsor is Zola. [0:38] - Learn that today's guests are Julie and Chris Neubauer of Yonder Design. [1:51] - Julie and Chris address what it's like to be married as well as business partners. [3:00] - Do Julie and Chris have boundaries? [4:30] - Chris talks about his background. [5:07] - We learn about Julie's childhood and background. [7:29] - Chris identifies what makes Yonder unique. [8:40] - Chris reveals that they spend a lot of time learning about the venue before an event. [10:02] - Julie adds that they want to learn the story of the couple. [12:31] - Hear about how Julie comes up with ideas and plans. [13:39] - Clients sometimes come up with ideas themselves. [15:59] - How can opportunities be created from guest touchpoints? [19:55] - Hear a story of a recent event that Yonder did. [22:40] - Julie discusses downsizing their team. [25:20] - Julie used to do all of the printing in-house. [26:52] - What is the most challenging aspect of the job for Julie and Chris? [28:05] - Julie stresses the importance of organization. [30:06] - Julie emphasizes the importance of color language and color theory. [31:43] - Final content being proofed and edited is very important to Julie and Chris. [34:06] - Hear where to find Yonder Design online.   Find Yonder Design: Yonder Design - WebsiteYonder Design - Instagram PageYonder Design - Facebook PageYonder Design - Pinterest Page   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.