448 | How Many SKUs Should You Have with Katie Hunt

Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale? Unfortunately, the answer is it depends. Which I know you all want like a solid number and we do give some solid recommendations and guidance for like how much we want you to have in Paper Camp and also how many you should have before you start exhibiting at trade shows. But I wanted to do this solo episode on the podcast about this topic because there is a lot of nuance and I want to break down what that nuance is and so you can apply it to your own business.Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.SIGN UP FOR THE WAITLISTYou can view full show notes and more at http://prooftoproduct.com/448 Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp