448: Mandy Gutmann on building a sports league from scratch

Mandy Gutmann is the VP of Communications and External Affairs at the Professional Women's Hockey League. She sits down with Joe Favorito to discuss the opportunities and challenges in building a ‘start-up’ women’s sports league. Mandy talks about driving growth through teams and players, via branding and storytelling. Connect with Mandy - https://www.linkedin.com/in/mandygutmann/PWHL - https://www.thepwhl.com/en/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com