449: Author chat: Why your story drives your brand [Paul Furiga]

from The Business Storytelling Podcast · host Trappe Digital LLC

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:  why there are "stories" and Stories  how to uncover your story  what's storycrafting   ...and more.   Grab a copy of his book here: https://amzn.to/344AbJX  This episode is sponsored by WordWrite and produced by Trappe Digital LLC.

Episode metadata supplied by the publisher feed · Published Jan 5, 2022

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449: Author chat: Why your story drives your brand [Paul Furiga]

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