449: Convenience and Automation in Coffee w/ Tim Cox of Franke Coffee Systems

The coffee market is much bigger than just specialty coffee. In fact specialty makes up just a fraction of coffee consumed globally. The advent of convenience coffee service is growing lock step with innovations in automation and that has historically make those of us in the more craft forward markets nervous. While I will readily admit to being one of those nervous and doubting people when it comes to convenience and automation, I also enjoy exploring the other side of a subject that can help balance my (maybe a whole industry's) dogmatic assumptions. To help us explore the value of these ideas and to connect to a frequently maligned segment of coffee drinkers we have returning guest and friend of the show, Tim Cox! Tim Cox is Marketing Manager for Franke Coffee Systems. He is a food and beverage professional with over 15 years of experience focusing on beverages and Specialty Coffee. With a career spanning diverse roles ranging from multi-unit retail management, restaurant ownership, product development for national brands such as 7-11, and marketing, Tim has developed his experience across multiple channels, including Specialty, QSR, and Convenience. In his role at Franke Coffee Systems, Tim is responsible for research & insights as well as product management.  Here are just some of the things we cover:  Tim's Career Transition The Value of Automation in Coffee Defining Specialty Coffee and Ethical Concerns The Importance of Accessibility in Coffee The forgotten segments of consumers we need to engage Automations impact on Hospitality Transferable Skills and Intentionality in Automation Balancing Excellence in Coffee with market access The Blurring Lines Between Commercial and Specialty Coffee How convenience and automation can help elevating the Average Expectation in Coffee Links: www.franke.com Tim on IG @booksandbanjos    Related episodes:  445: EVOLUTION OF THE MACHINE-BARISTA RELATIONSHIP W/ RYAN WILLBUR OF SYNESSO COFFEE SYSTEMS 400 : The Values of Speed and Service w/ Jaime Denney of Scooter's Coffee 263 : Founder Friday w/ Mike McFall, Co-Founder of BIGGBY Coffee! 127 : Passion and Curiosity: A conversation w/ Starbucks Global Sr. Project Manager, Major Cohen Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee   The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com