#45. 5 New Functional Spirits from Smiling Wolf

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLES=============SHOW QUOTES “I wanted to create something which was for non-drinkers obviously. But also for drinkers. For those people like me who could no longer go out five, six nights a week all the time and drink alcohol. Who wanted to zebra stripe or some days no, and some days yes.”  “I didn't like that feeling when you're tired, and someone would say, “Come out.” And you wouldn't go out, not because you didn't want to see them, but because, “Oh gosh, I might have to drink”, and I just didn't have that option out there.”============SHOW NOTES Smiling Wolf is the brand new range of five functional spirits from founder Hamilton Lowe. In this episode, he shares the origin story inspired by the bartender’s best friend, Barroca! Why he decided to launch with a massive five different drinks and, of course, how his functional spirits work and what they can do for moderating drinkers.============WE CHAT ABOUT0:00 Coming up1:40 Launch challenges4:47 Hamilton's story14:10 Understanding functional drinks: are they drugs?18:19 Functional ingredients 22:06 How it works27:21 Does it taste weird?30:40 Flavour profiles37:48 Launching with 5 drinks41:43 Bars serving Smiling Wolf44:33 BBQ-Q============TRY SMILING WOLF*  //  SMILINGWOLF.COM  ============ALSOLucky Saint*Botivo*Sylva LabsLiquid death*============BEST EPISODES TO CHECK OUT NEXT#38 - 80/20 living with MoodyBrew functional adult drinks#27 Meeting the Botanist: a tea-infused 'Function-Ale' ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.