45: Airbnb Social Media Marketing: Does My Short-Term Rental Need a Social Media Account?

Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?In this episode, I unpack the truth behind airbnb social media marketing and how to evaluate whether building a social presence is worth it for your Airbnb property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done airbnb social media incredibly well.Time-stamps:Considering the longevity of your project (1:55)Property owners that are doing Airbnb social media well (5:32)The behind-the-scenes of our property, The Commonwealth (8:57)Power Hour (11:08)Keeping up with content creation (12:26)Tips for staying consistent and batching (16:12)Social media should only be part of your Airbnb marketing plan (17:14)Mentioned in This Episode:Take the Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97Bolt Farm Treehouse: instagram.com/boltfarmtreehousePink Dreams Cottage: instagram.com/pinkdreamscottageMetricool: metricool.comLater: later.com/try/trialPlann: plannthat.comPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co