45. ALEXA CAWLEY on the Evolution of the Wellness Industry & the Rise of Boutique Fitness

Welcome back! This week we are joined by Alexa Cawley, Founder & CEO of Forever Friday Consulting and Host of The Friday Society podcast. Alexa shares how her career with companies like Lululemon and SoulCycle helped her see a gap when it came to marketing representation of small, boutique companies within the wellness industry. She ultimately decided to fill this gap with the launch of Forever Friday, where she takes on clients of all sizes, from business owners to fitness instructors - she helps her clients create content, navigate social media, etc., and arms then with the tools to get their business where they want it to be. This episode goes deep into how we've seen the fitness industry change over the last 10 years, specifically in NYC, first gradually and then abruptly in 2020 with the COVID19 pandemic. Alexa shares her favorite and least favorite wellness trends, her favorite way to sweat, what made her successful in the launch of her company, and what she thinks are the most important qualities in a fitness instructor today. We also talk about the importance of how bigger fitness companies like Peloton treat their employees, and how dating has changed in NYC during the same time period we've seen the fitness industry change. This episode is part of a swap with did with Alexa, and you can head to The Friday Society to listen to our episode and to check out her other amazing episodes with guests like Elizabeth & Dale of Sweats and the City, Alexandra Bonetti of TalentHack, and so many more! You can find Alexa on Instagram @foreverfriday.co and to learn more about her consulting services head to www.foreverfridayconsulting.com. What we're trying this week: Carleigh's Pick: Copina Co. Vanilla Collagen Booster - use code MOSTLYBALANCED for 10% off your order Mia's Pick: Sakara Life Energy Super Bar - use code XOBALANCED for 20% off all Sakara items and meal plans As always, find us on Instagram @mostlybalancedpodcast and on our blog.  Thanks for joining us and please leave a rating or review if you enjoyed the episode!