45. Build Value Like a Billion-Dollar Brand With TJ McIntyre, BOBO'S

45. If you don't understand your numbers, you don't control your destiny. Growth without financial discipline is fragile—and retailers can see it instantly.  In this powerful conversation with TJ McIntyre, CEO of Bobo's Oat Bars, we unpack what it really takes to scale a natural CPG brand with discipline and heart. From working alongside industry legends like Steve Demos and Steve Hughes to leading Bobo's through 50%+ growth, TJ shares why P&L transparency, KPI accountability, and velocity obsession separate brands that survive from brands that sell. We dive into treating every new retailer like your first, measuring dollar sales per point every four weeks, empowering teams with financial literacy, and building a "family culture" that drives performance. We also explore why high-frequency categories win, why self-manufacturing protects brand integrity, and why discipline fuels creativity—not the other way around. Get instant access on the show webpage: RetailSolved.com/session45